Whether you are a small business or a large corporate
firm, the advantages of using air fresheners are an untapped goldmine of
marketing. It is one of the most convenient yet nuanced ways of getting your
brand visibility. Air fresheners for cars are used by the average consumer a
lot more than you would expect. People love keeping areas smelling fresh, and
that is something you can use to your advantage.
The idea is
that when buying air fresheners for the car, people tend to look at smell
first, and then brand second, which slowly evolves into trusting a specific
brand to deliver on a certain smell. Custom
car air fresheners with your brand name on it will have the person not
only associate that fresh smell with your brand, but anyone else in the car is
also exposed to your brand name.
The best part is, investing in custom car air fresheners is actually very affordable. Whether you choose to have an in-house team or hire
a third-person producer, car air fresheners get more returns along with brand
exposure. You not only get to capitalize on brand recognition and brand credibility,
but also have your brand name recognized by the consumer on products that you
specialize in.
Why should you use car air fresheners?
The concept is simple: an everyday use item is
interacted with by the consumer every day. Having one such everyday product
branded with your company name and logo can keep your name in sight for
prolonged periods of time. It is the same principle behind putting your brand
on pens and bags, where people notice it and people will recognize it as a
trust-worthy brand in the future. A lot of people depend on exposure to build
their trust in something. Having branded everyday products integrated
into a consumer’s life is similar to the concept of referrals, except here the
marketing is subtle and non-verbal.
How should you get started?
For starters, you can hire a
trustable yet affordable third party to create and produce your customized car
freshener. You need to keep in mind the design and the fragrance options that
you are providing. The design should be simple and aesthetic, but make the
spirit of your company apparent. You won’t require more than three fragrances,
which can be a slight variation of the most popular fragrances, like lemon and
jasmine, and so on.
Use the information you have on your
customer base to your advantage. Make sure you understand exactly what the
popular consensus is in what they look for in a car air freshener. Also, keep
checking on competitor companies and see what they do that you might not be
doing. This is especially advantageous if you are new to the air freshener
business.
A subtle and efficient marketing
strategy
Now you know how air fresheners are
used to build brand trust and how it can be a good means of marketing for your
company without having to be overt about it.
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